Boutique owner and fashion designer Jessie Williams opened her first Edge of Urge in Wilmington, on the North Carolina coast. She expanded with a second store on North Person in 2014, tipped by Lumina’s Paul Connor next door (a friend from high school). “It’s the perfect spot,” she says. “To the core, the other business’s values are on par with mine. And everyone works their butts off.” Edge of Urge has quickly become a reliable retail shop for cheeky gifts flaunting feminist slogans and dirty curse words, high-end locally made clothing (from brands like Pearface Co.) and DIY craft workshops where, Williams says, customers “hammer out their emotions;” they sell out each month.

By Food & Wine

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