Instagram Is Killing Its Photo Maps Feature
This piece originally appeared on Travel + Leisure.
Creeping all the places your friends have been is about to get harder. Social photo app Instagram is doing away with Photo Maps, which show all the locations where users have posted photos.
Instagram confirmed the news to Mashable, which reported that the company began removing the feature for some users last week.
“Photo Map was not widely used, so we've decided to remove the feature and focus on other priorities," Instagram said in a statement.
Instagrammers have been able to see where others had traveled by clicking on a tab on their profiles. Though the map feature is being removed, shutterbugs will still be able to use geotagging to check in at a particular site and share locations with their followers.
The move is seen as an attempt by Instagram to compete with Snapchat, which continues to grow in popularity and counts 150 million active daily users. In June, Instagram confirmed that it has 300 million active daily users.
Instagram has been making many changes of late: Earlier this year it tweaked its design and rolled out a new app icon. Just last week, Instagram added a zoom feature to allow users to pinch and enlarge photos on their phone screens, and in August, the Facebook-owned company rolled out Instagram Stories, which allows users to create facial filters and compile edited visual stories using multiple photos and videos, similar to Snapchat.
One less tab on a profile will clear up some space, but it begs the question: What will replace it?