Vacations are usually time to indulge in a few of the finer things in life, but inevitably if you’re flying, driving, or taking a bus or train to get where you’re going, they also involve some kind of quick-service restaurants along the way.
Once upon a time, test marketing was just that: a test. Maybe Taco Bell was unsure if people would be interested in a taco with — I don’t know — chicken instead of beef? So instead of wasting resources launching the prospective item nationwide, they’d try it out and collect feedback in a single market — maybe Peoria?
If there’s one stereotype Taco Bell is known for (and doesn’t shy away from) it’s being the ultimate late-night fast food choice of millions of revelers either during a rowdy night out or after the party disbands in the wee hours of the morning. But, of course, the inherent problem with being good drunk food is getting drunk people to said food, safely.
Even if Santa Claus disappoints you with coal in your stocking this year, Taco Bell wants to end 2019 on a positive note for fast food fans in three markets: Cincinnati, Milwaukee, and Charlotte. The chain has announced plans to test out a new menu item in each city starting this coming Thursday, December 27.
Ever since introducing its "Cantina" concept three years ago, booze has become an increasingly important part of Taco Bell’s business plan as the chain that had previously focused on appealing to the post-drinks crowd with its not-particularly-subtle "Fourth Meal" campaign wants to turn its new, more upmarket Cantina locations into drinking destinations all their own.
“Fresh” is an idea that’s strived for, but not always found, in the world of fast food. Subway long pushed the idea of “Eat fresh” thanks primarily to freshly-baked bread despite pulling pre-sliced cold cuts out of a container. More recently, McDonald’s has made a switch to using fresh beef in Quarter Pounders nationwide.