Oreos

It’s been almost an entire week (almost!) since Oreo officially announced its latest release in the cookie brand’s never-ending parade of limited-edition varieties. This time around, Nabisco was offering up details on its new Game of Thrones Oreos — which arrived a little over a month after they were first teased.

Literally yesterday, I wrote that Oreo “has made it clear they don’t have any shortage of ideas.” Twenty-four hours later, I still fully believe that: You don’t release Carrot Cake Oreos the same month that you tease Buttered Popcorn Oreos if you’re stockpiling concepts for an upcoming shortage.

At this point, Oreo cookies have been offered in so many different flavors that the brand has made it clear they don’t have any shortage of ideas. Heck, Oreo is so overloaded with unreleased concepts that, a few weeks ago, I caught wind of four forthcoming varieties in a single day! Instead, the bigger question would seem to be whether Oreo can continue to devise interesting flavors.

2018 is rapidly coming to a close. And in a year where Oreo once again released more iterations of its signature sandwich cookie than we ever thought possible, it would only be fitting for us to go out with news of one final new Oreo flavor, right? Wrong. It would only be fitting for us to go out with news of four final new Oreo flavors!

Already this holiday season we’ve seen a couple fun, officially-approved Oreo devices: an Oreo Ultimate Dunking Set and the Oreo Music Box mini record player. At the same time, the brand has continued to announce new iterations of its cookies at the usual clip.

Yesterday, Mondelez International — the Deerfield, Illinois-based food giant behind a large swath of U.S. brands like Chips Ahoy, Oreo, Ritz, Triscuits, and Trident — announced plans to increase prices in 2019 during the company’s quarterly earnings call. And though investors seemed appeased by the plan to increase margins, consumers will almost certainly be paying more for many of these products next year.

Most intrepid young children know the joy realizing that once you’ve twisted a couple of Oreo cookies apart, you can shove the two creme-covered sides together to create one monster double-stuffed Oreo. Despite having no historical evidence to back up this claim, that’s likely how the idea of the Double Stuf Oreo came to light.

When it comes to well-known brand rivalries, Oreo versus Hydrox is up there with Coke v. Pepsi and McDonald’s v. Burger King.