A recipe for social media success

By Helen Thomas
October 20, 2017

The 11 Twitter accounts followed by KFC have been revealed, causing a frenzy among fans.

The limited number of accounts has now been shown to be an homage to the restaurant chain’s famous “eleven herbs and spices” chicken recipe.

In a stroke of marketing genius, the eleven accounts have now been revealed as the five former Spice Girls, and six men named Herb.

The revelation was pointed out by Twitter user @edgette22, and has been ‘liked’ by 320,000 people at the time of writing.

.@KFC follows 11 people.

Those 11 people? 5 Spice Girls and 6 guys named Herb.

11 Herbs & Spices. I need time to process this.

Though KFC did not keep the joke secret, it has still come as a big surprise to fans.

They must have a seasoned marketing person. 😉😉 #seewhatIdidthere

the person that runs the KFC account needs a raise. I don't care how much they make now. GIVE THEM A RAISE.

I don’t know who I’m more impressed with, @KFC for doing it or @edgette22 for noticing it https://t.co/avXAV1EkFm

Another fast food chain, Wendy’s, has also commented on the joke, expressing disappointment that KFC are not “following back”.

Just realized they weren't following back.
Good joke though.

The Spice Girls have yet to comment on their involvement with the KFC Twitter page.

KFC are no strangers to a good marketing gimmick. Last December, the chain released a limited edition run of Kentucky fried chicken scented candles,  alongside a line of edible nail polish and scented suntan lotion.

This story originally appeared on NME.