Cheesy popcorn: not just for the holidays anymore.


Over the past year, you've probably eaten your way through the entire snack pantheon while watching any number of mediocre to good Netflix shows and direct to HBO Max movies. Still, nothing can replace movie theater popcorn, that magically addictive snack that leaves you delightfully stuffed (and maybe a little sick) by the time the end credits roll. 

While it's hard to replicate the experience of buying a waistline-sized tub of popcorn for $15 at home, maybe we can replace it with something that takes the best parts of popcorn and adds a big ol' blast of cheesiness to take things over the top. That, it would seem, is the premise behind Cheez-It's new and novel idea to combine the orange cracker from the red box with everyone's favorite overpriced movie theater concession.

new cheez-it loaded popcorn
Credit: Cheez-It

Since popcorn contains multitudes (at least if those tricolor Christmas tins are to be believed), Cheez-It isn't limiting their popcorn offering to a single flavor. In addition to the classic Cheez-It Loaded Cheddar Popcorn, blending the light, airy texture of popcorn with that signature bold, snappy Cheez-It taste, they're also doing a Loaded White Cheddar Popcorn that offers a smoother, creamier alternative. In both cases, this isn't about mixing bits of Cheez-Its in with more traditional popcorn, but making popcorn kernels loaded with that Cheez-It taste. 

This release isn't the first time a cheesy snack has joined forces with popcorn in recent times. During the holiday season, Walmart was selling tins of Cheetos popcorn during the holiday season, so the floodgates have been opened. However you feel about Cheez-Its you have to admit this snack combo at least makes a little more sense than an Oreo/popcorn hybrid.

So if you wish Cheez-Its had a different kind of crunch to them, you'll want to keep a close eye on this coming attraction. hitting retailers nationwide before the end of February 2021. But just like those HBO Max movies that'd normally be coming out in theaters, Cheez-It's Loaded Popcorns will only be around for a limited time. The good news is that no matter which flavor you choose, enjoying these will probably be easier than understanding whatever is supposed to be happening in Tenet

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