Assuming everyone else on your flight doesn't have the same idea

By Andrea Romano
December 08, 2017
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You can wear your ugly Christmas sweater with pride this year. Especially if you’re flying on Alaska Airlines.

National Ugly Holiday Sweater Day (one of the more fun invented holidays) is December 15, and Alaska is celebrating by offering a perk to customers flying with them.

If you happen to be flying on any Alaska, Virgin America or Horizon Air flight on that next Friday, remember to wear your ugly holiday sweater and the airline will offer you early boarding. Assuming everyone else on your flight doesn't have the same idea, you can avoid some of the frustration of boarding and get your carry-on in the overhead compartment.

The airlines are also playing holiday music during boarding throughout the month of December to get passengers in a holiday mood.

“Travel during the holidays can be stressful for guests, especially those who do not travel often,” Natalie Bowman, managing director of marketing and advertising at Alaska Airlines, said in a statement.

The airline is (of course) encouraging passengers to take photos and share them on social media with the hashtags #UglySweaterDay and #MostWestCoast. If you need a sweater, Amazon has some horrifically ugly options.

Of course, since it’s the holidays, be sure to arrive at the airport extra early for your flight.

More than 100 million Americans will travel this holiday season, according to Generali Global Assistance. Airlines for America expects 51 million passengers to fly on U.S. airlines from December 15 to January 4.