Red Lobster Is Reopening Its Holiday Gift Shop for the First Time in Three Years

The year was 2019, and in a pre-covid pandemic world, Red Lobster was more concerned about what all brands were concerned about at the time: online merch shops. The seafood chain launched their first digital pop-up shop for the holiday season at RedLobsterShop.com featuring an ugly sweater with an insulated pocket for Cheddar Bay Biscuits. After Christmas, the pop-up shop closed. Not long after, pretty much everything closed.

It took three years, but the Red Lobster holiday merch shop is ready to pop-up once again. Starting today, RedLobsterShop.com is back open for business. Yes, the Cheddar Bay Biscuit-holding ugly sweater is back (with a new design) as is a slew of other new products three years in the making — including an ornament with a topical tie-in.

The Cheddar Bay Sleigh Ugly Sweater is clearly the headliner, but the shop has some other highlights beyond the usual tees and totes. There's a snow globe holding a classically-designed Red Lobster restaurant, a Claw Hoodie, Critter Beanie, and a Red Lobster vintage-style snapback cap.

"We're thrilled to bring back our holiday shop this year with new merchandise," Patty Trevino, Red Lobster's chief marketing officer, stated. "We've curated a mix of fashion, fun and function to choose from, including our cozy sweaters and sweatshirts, super soft slogan t-shirts, collectible ornaments — and even a snow globe, so all our loyal fans can bring their love of Red Lobster home for the holidays."

Also, available is a trio of Red Lobster ornaments. They include the obvious classic Red Lobster critter ornament and a 2022 Cheddar Bay Biscuit ornament, but the final piece is an orange lobster — billed as an ornament version of Cheddar, the rare orange lobster that was found and rescued from a Red Lobster location earlier this year.

Red Lobster stays the online shop will technically stay open until December 31; however, all items are only available in limited quantities, so supplies could run out before the end of the year.