This is an Exact COPY of the Hershey cake on the back of the Hersheys cocoa. My one star is for Ina. Ina took this as her own. The recipe itself is good.
This is my favorite chocolate cake recipe. I've been making it for years. Everyone says it is the best they've ever had. I cut back the coffee to 1/2 cup, and since I've gone gluten-free I use the Cup4Cup baking mix instead of regular flour. You can't tell it is gf. I usually make it with cream cheese or a buttercream frosting (plain or mocha), but the chocolate frosting in this recipe is good, too.
Not so good, and it is essentially a copy of Hershey’s Black Magic Cake recipe that used to be included on the back of Hershey’s cocoa tins. Give credit where credit is due. The cake might be better made as a Bundt cake with only a glaze as Hershey shows it with their original recipe.