The characters in Mad Men would have mixed their martinis with vodka and just a whisper of vermouth. Neal Bodenheimer prefers to use equal parts gin and vermouth, which makes the drink more food-friendly. Cocktail Tips from F&W Editors More Classic Cocktails
Fill a cocktail shaker or pint glass with ice. Add the gin, vermouth and bitters and stir until chilled. Strain into a chilled martini glass or coupe. Garnish with the twist and serve.