By Tag Christof
Updated January 12, 2015
Credit: © Need Supply Co.

This piece originally appeared on

If you live in North America, there’s a pretty good chance you don’t exactly enjoy the taste of licorice. In fact, it’s likely that you hate it. And in that case, the simple thought of licorice ice cream, licorice breadsand pastries, and licorice marinated meats—all washed down with an ice cold licorice beer or cocktail—probably makes you cringe.

Unquestionably one of the culinary world’s most divisive flavours, licorice has the power to induce both sour-faced revulsion from those who detest it, as well as glowing praise from its minority of devotees. This is especially true in the United States, where the black stuff has long been a perennial Halloween night reject. But is the revulsion justified? How well do we really know the enigmatic stuff sometimes referred to as the “sixth flavor”?

Enter LAKRIDS, founded by an enterprising young Dane, Johan Bülow, in 2007. Bülow started the company in his mother’s tiny kitchen on the holiday island of Bornholm, southeast of Copenhagen to rediscover traditional licorice recipes and combine them with the best raw materials in order to create something that is both familiar and loved.

Part of the problem, LAKRIDS’ Peter Husted tells us, is not that people simply love or hate the stuff, but rather that they dislike things called licorice—things which actually have little to do with real licorice root. He challenges the love/hate dichotomy as a false divide, and blames a globalized food industry for the wholesale “destruction” of the popular palate—which has in turn created mass aversion to complex, nuanced flavors like licorice.

Although some varieties of licorice root are naturally thirty times sweeter than sugar and possess a range of flavors, many of us have only ever known the stuff to be a tough, tar-like and artificially flavored black candy that closely resembles deer droppings.

LAKRIDS, then, has made its mission to reimagine licorice and to reintroduce to the world its multidimensionality. And after cracking the code for small-batch production, Bülow and his team have set their eyes upon broadening its creative horizons—so far they’ve experimented with salt, chili, fruit, chocolate and others and continue to push the envelope. The brand is also pushing licorice as a spice by asking top chefs, baristas and bartenders around Scandinavia to rethink ways in which licorice can be utilized in the kitchen. Peter tells us “We say to them, ‘we can provide you with the very best licorice ingredients—what do you think you can do with them? Can you get licorice into a salad? Into a seafood dish? Into a Martini?’”

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With licorice, Peter explains, “we’re giving chefs another tool for their toolbox—and what they’re doing with that tool is truly remarkable.” And so, as licorice finds new ways into the culinary zeitgeist, perhaps there’s even hope that those of us who grew up hating the strange black stuff might someday even become licorice lovers. Perhaps.