You Buy The World's Hottest Chips One At A Time

Photo: © Zachary J Johnston / Paqui

A certain chip company made itself famous in the '80s with the slogan "bet you can't eat just one." Here is the opposite of that. Paqui, a tortilla company out of Austin, Texas is sending out individually packaged chips into the world. Oh, and they also happen to be the hottest ever made.

Carolina Reaper Madness chips, admittedly a gimmicky snack, get their heat from, duh, the Carolina Reaper pepper. The Reaper, for the last few years has reigned as the world's hottest pepper, measuring up to 2.2 million units on the Scoville scale. For reference, a habanero measures between 100,000 and 350,000 units.

Paqui is selling the chips in a limited run as part of their One Chip Challenge. If you want to enter just film yourself uncomfortably eating the single chip and send it in to Paqui. Three lucky winners will get a GoPro camera and a year's supply of (non-Carolina Reaper) Paqui chips.

We know it seems wasteful to sell individually packaged chips, but as Paqui's brand manager Jeff Day told Mashable, "The reason that we're selling this as a one chip is because quite honestly, that's all that you need. That's all anyone needs."

Don't tell us what we need Jeff Day! This is America and if we want to burn our esophagus with handful of spicy chips, we will.

Carolina Reaper Chips will be available at these stores for $4.99 a pop starting this month.

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