The Wine and Cheez-It Box Is Back, and This Time It's Rosé
Maybe you see it as an abomination. Or maybe you see it as the inevitable distillation of your late-night convenience-store run. But who among us can't say we weren't curious about last year's wine and Cheez-It box, which combined Cheez-It crackers and House Wine's original red blend in one convenient package?
Well, the beloved snack is coming with a little variety this season, as the two brands have once again collaborated, this time with a summer-ready rosé. The latest limited-edition iteration of the all-in-one treat (or meal, if you so choose—no judgment) is a combo pack of White Cheddar Cheez-Its and House Wine Rosé.
"Similar to the many varieties of Cheez-It, our wines run the full spectrum of flavor," Hal Landvoigt, winemaker for House Wine, told Food & Wine in an email. "We've seen rosé skyrocket in popularity over the past few years, especially during the warm summer season."
"Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing," Jeff Delonis, Senior Director of Marketing for Cheez-It said in the official announcement. "White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé?"
The combination White Cheddar Cheez-It & House Wine Rosé boxes will go on sale beginning Thursday, July 23, at 2 p.m. ET for $29.99, including shipping, while supplies last, on the House Wine website. The OG House Wine & Cheez-It box is also making a comeback at 435 Kroger stores in California, Washington, and Arizona.
But while there are only red and rosé pairing boxes available this summer, that doesn't mean other pairings aren't still valid should you choose to opt for a different Cheez-It flavor (you'll just need to source your own wine). For the Extra Cheesy, House Wine recommends a Pinot Grigio; for Extra Toasty, try a Sauvignon Blanc; for the Sharp Cheddar/Parmesan Cheez-It Duos flavor, go with a Chardonnay; for Cheddar Jack, a Cabernet Sauvignon should do the trick; and for Cheez-It Grooves Zesty Cheddar Ranch? Pop open a Malbec, of course.
For even more junk food and wine mashups, check out Food & Wine Executive Wine Editor Ray Isle's guide to pairing wine with potato chips.