Profits from Devil's Slide rye will go to benefit bartenders during Dry January.
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January can be a tough month for the hospitality industry. After a raucous holiday season, many revelers choose to slow down their consumption and spending in the hope of bringing some balance back to their wallets and their waistlines. And the recent publicity surrounding Dry January doesn't make things any easier.

WhistlePig Whiskey's PiggyBack Devil's Slide Non-Alcoholic Whiskey
Credit: Courtesy of WhistlePig Whiskey

But for 2022, the acclaimed whiskey brand WhistlePig has launched a new product that allows people to have their Dry January and help hospitality workers, too: a non-alcoholic "non-whiskey" called PiggyBack Devil's Slide with nearly 0 percent alcohol but 100 percent of proceeds going to benefit the bartending community.

Touted as "the world's first 100-percent rye aged non-whiskey," the limited-edition WhistlePig PiggyBack Devil's Slide — which is less than 1 proof (aka 0.5 percent ABV) — is aged for six years before being "undistilled" at the WhistlePig Farm & Distillery. The results are described as "uniquely quaffable" while also maintaining the original's "bold, complex flavor." WhistlePig also suggests it's perfect for breakfast, for obvious reasons.

WhistlePig Whiskey's PiggyBack Devil's Slide Non-Alcoholic Whiskey
Credit: Courtesy of WhistlePig Whiskey

And this whiskey comes with another twist. "Any non-alc worth its weight should offer something to celebrate," the distillery writes. "So 100 percent of the proceeds of this 100-percent rye non-whiskey will benefit bartenders who have worked their tails off through the holiday season only to be rewarded by the January drought." Specifically, the funds will go to the United States Bartenders' Guild (USBG) — a group that has been especially busy fielding donations over the past couple of years as the hospitality industry has dealt with the pandemic.

"At WhistlePig, we're constantly innovating to unlock the potential of rye, ultimately in pursuit of the best possible quality and taste experience for our fans," Meghan Ireland, the brand's whiskey blender, explained. "We made the Devil's Slide, a limited edition of our flagship PiggyBack 100-percent Rye, to support their resolutions, give back to the bartenders who will miss them, and to challenge expectations on the level of craft and quality a non-alc can deliver. Age statements have never been done before in this space and — just as with a well-aged whiskey — it makes all the difference."

PiggyBack Devil's Slide sells for $49.99 for a 750-milliliter bottle and is currently available on WhistlePig's website. Despite its limited run, the distillery says this n/a tipple should be available throughout the month of January.