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It beat Trader Joe's and Aldi yet again, according to a Temkin Customer Experience survey.

Adam Campbell-Schmitt
April 05, 2018

Sure, you might have an affinity for your local grocery store where you're chummy with the produce guy and the lady behind the butcher counter, but if you happen to live in or know anyone from upstate New York, you'll know that many residents of the region have a fervent preference for one chain of supermarkets in particular. Their devotion is warranted, according to a survey by Tempkin Experience Ratings, because Rochester-based Wegmans tops the list for best customer experience of any supermarket in the country.

Temkin Group based its findings on a survey of over 10,000 customers, asking them to evaluate their shopping experiences on success, effort, and emotion, and then averaged the three scores to get an overall satisfaction score. A score of 80 percent or above is considered "excellent" while 60 percent and below is "poor." Wegmans, which has locations in six East Coast states, topped the list with a rating of 86 percent. German supermarket chain Aldi, another fan-building favorite, came in at 82 percent, while Trader Joe's tied for fourth with ShopRite at 81 percent. Wegmans has been regularly besting the pack since 2016.

If you're a devotee of Wawa (as many are), you'll be pleased to know the chain jumped 13 percentage points since 2017, though if you're a fan you're probably well-aware of the improvement. Notably, AmazonFresh (which now offers Whole Foods items) dropped in customer experience satisfaction. Here's Temkin's full list in descending order:

  • Wegmans: 86%
  • H-E-B: 83%
  • Publix: 83%
  • Aldi: 82%
  • Wawa Food Markets: 82%
  • Trader Joe's: 81%
  • ShopRite: 81%
  • Save-a-lot: 80%
  • Food Lion: 80%
  • Meijer: 79%
  • Kroger: 79%
  • Hy-Vee: 79%
  • Winn-Dixie: 79%
  • Albertsons: 78%
  • Safeway: 77%
  • Piggly Wiggly: 77%
  • Stop & Shop: 76%
  • Vons: 75%
  • Giant Eagle: 74%
  • BI-LO: 73%
  • Hannaford: 72%
  • Whole Foods: 72%
  • AmazonFresh: 67%

According to a statement from Temkin, overall satisfaction in the supermarket industry was up ever so slightly year over year overall (from 78.1 percent to 78.5 percent), and indeed grocery store satisfaction tops all other industries surveyed by the company.