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After wildly successful sales of their wagyu beef hot dogs last year, KC Cattle Company is back for more.

By Bridget Hallinan
Updated March 09, 2020
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Last year, a hot dog broke the Internet.

Not just any hot dog, to be exact. Wagyu beef hot dogs made by Kansas City Cattle Company, which we tried in a gourmet hot dog taste test over the summer. Out of four different brands we called in, they were a clear standout—we were bowled over by how much they tasted like steak, incredibly rich with tons of umami spice and flavor. So we very publicly proclaimed our love for them, and within days, there was a flood. Hundreds of thousands of page views rolled in on our end; KC Cattle experienced a huge, record-breaking spike in sales. (We’re talking $250,000 in three days, huge, which was more than double the sales of the previous seven months combined.)

“After a brief celebration when we realized this was going to be big time, a cold sweat rolled down my face as I figured out a plan to get 7,500 packages of hot dogs out the door in the next six to seven weeks,” founder Patrick Montgomery previously told Food & Wine.

KC Cattle Bratwurst
Credit: Sarah Crowder

But Montgomery found a way to adjust his business, and now, the company is back with another product that absolutely deserves a spot at your cookout this summer. Enter wagyu beef bacon cheeseburger bratwursts, which officially launched on the KC Cattle Company website March 9.

The new sausages are made of 100 percent wagyu beef studded with bacon bits and cheddar cheese. Montgomery said that although they loved the “steak dog,” they found it didn’t cook like a traditional hot dog. So about a year ago, the team started working on these bratwursts, adding bacon for “a little forgiveness to those of us that like our brats and hot dogs a little overdone,” and playing around with different cheeses, too. Once the bratwursts were ready, they kindly sent a few packs for us to try—and it was certainly worth the wait.

We cooked up a few brats in the test kitchen, stuffed them into brioche hot dog buns (full disclosure: this was what was immediately available to us in the market in our building), and drizzled them with a squirt of mustard. The results were just as irresistible as the original hot dogs, and there was a sense of déjà vu as we found ourselves going back for seconds, even thirds, after one bite wasn't enough.

“Delicious!” our associate food editor, Kelsey Youngman wrote. “They're juicy, tender, salty, and satisfying. They don't taste like a cheeseburger (which is a good thing, I think?) but they do taste like a well-seasoned, juicy sausage. Yum.”

The casings were snappy, giving way to a burst of savory flavor—the little pockets of oozing cheddar cheese added nice moisture and textural variety as well. Even when paired with the unconventional buns, these bratwursts really delivered on flavor, and we’d gladly eat them again. (And again).

“This hot dog has ruined me for other hot dogs,” associate restaurant editor Oset Babür said.

If you’re interested in trying them out yourself, they’re available in one-pound packages for $12.99 each. One pack includes four quarter-pound bratwursts, which can be cooked on the grill, in a cast iron pan, via a smoker, or boiled, according to KC Cattle. The company ships to all 50 states, with different flat rates for one- to three-day shipping based on order size. Once they arrive, you can cook them right away or store them for up to six months in the freezer—that way, you’ll have a few ready to go once summer rolls around.

Wagyu Beef Bacon Cheeseburger Bratwursts, $12.99 at kccattlecompany.com

Wagyu Gourmet Hot Dogs, $14.99 at kccattlecompany.com