Still a dessert staple in the UK, the fancy-looking ice cream didn't have staying power on this side of the pond three decades ago.

By Mike Pomranz
January 08, 2021
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Launched as a Christmas specialty by the British brand Wall's in 1982, the Viennetta ice cream cake is still a staple dessert in the United Kingdom to this day. However, though its "waves of soft ice cream and cracking chocolate flavor layers" grabbed Americans' attention upon its release (if you can't quite picture it, imagine a far more glamorous Fudgie the Whale), it didn't have the same staying power on this side of the pond.

Originally brought to the U.S. under the Breyers brand, Viennetta was discontinued here back in the 1990s, despite continuing its run elsewhere in Europe, Australia, and New Zealand. But now, thanks in part to our never-ending obsession with '90s nostalgia, Viennetta is getting another shot at having Spice Girls like success instead being America's dessert equivalent to Take That.

As part of a list of "25 New Frozen Treats for 2021," Wall's parent company Unilever slipped in an announcement this week that the frozen treat will be re-introduced to the U.S., though this time—probably more fittingly—under the Good Humor brand.

"Fans have clamored for Viennetta's return for almost 30 years, and in 2021, Good Humor grants their wish," Unilever explained, before boasting that the ice cream cake "can make any day a celebration and is great for all special occasions: birthdays, holidays, BBQs, parties, or an after-dinner treat!"

In its homeland of the British Isles, Viennetta is currently available in both vanilla and mint flavors, as well as an XXL pack boasting an extra 350-milliliters of the ice cream loaf. In the States, however, it appears Good Humor will start us off with just the standard 650-milliliter vanilla version, which is rolling out nationwide this month with a suggested price of $5.49. Maybe if we show our appreciation the second time around, we too can be blessed with an extra-large Viennetta to call our own.

Meanwhile, Viennetta is simply the latest attempt by food and beverage brands to tap into '90 nostalgia. From Pop-Tarts Cereal to Zima, all sorts of products from the previous millennium have been getting a second chance to prove that… uh, yeah… maybe there was a reason that didn't work out.