Umami Burger Plots Massive Global Expansion
Following the success of their first international ventures, Umami Burger and Katsuya are doubling down on expansion efforts.
The two brands from sbe, a hospitality company, are expanding into Mexico for the first time, in partnership with Gin Dinar—over 40 Mexico locations are in the works, according to a press release sent on Wednesday morning.
This year, four Umami Burger and two Katsuya outposts will open in Mexico City, marking their first entry into the country, with up to a combined 60 more venues planned for the coming years. While the fast-casual burger chain, which started in L.A., has already opened in Japan (and spread like wildfire across the States), it has yet to expand globally on such a large scale, though now it all seems pretty inevitable. According to the release, there are plans for Umami Burgers in UAE and Qatar, as well as at least ten more Japanese sites. Also being discussed are locations in South Korea, Brazil, Portugal, Malaysia, and Turkey, so no matter where you are in the world, you'll never be too far from the Sunnyside Burger (topped with Parmesan frico, a fried egg, and truffle-thyme compound butter.)
Another big moment for the brand this year was its partnership with Impossible Foods, the company behind the meaty-but-vegetarian Impossible Burger, meaning that all U.S. Umami Burgrs now offer vegan options (two!).
Umami Burger, which references the savory taste found in mushrooms and miso and fish sauce, was founded in Los Angeles in 2009 by Adam Fleischman. Katsuya, a sushi restaurant, is a bit higher end, though inspires similarly cultish feelings. Chef Katsuya Uechi has been a sushi titan for over three decades, with the Katsuya brand gradually spreading its reach outside of California to Las Vegas, the Middle East, and the Bahamas.