Uber Grocery to Launch in Select U.S. Cities
It's been a busy week for Uber. Hot on the heels of the news that the ride-sharing service would be furthering its meal delivery ambitions by acquiring Postmates (ostensibly to be integrated with the company's existing Uber Eats service), Uber has announced that one of its previous investments—the grocery delivery startup Cornershop—is finally seeing a broader rollout across Uber's apps. On Tuesday, Uber announced its new grocery delivery service: Uber Grocery.
The company says that the new service will only be available in select cities in Latin America and Canada. (Cornerstop is based in Santiago, Chile.) And the American launch is not far behind: Uber Grocery is slated to land in Miami, Florida, and Dallas, Texas, "later this month."
As far as how the service works, if you've used grocery delivery in the past, you know the drill. Uber says customers can place an order through either the Uber or Uber Eats app. That order is then filled by a Cornershop team member for delivery to your door.
The company adds, "as with other Uber experiences, you'll be able to track it every step of the way and request a no-contact experience." And during its initial rollout, Eats Pass and Uber Pass members in Miami and Dallas can also get free delivery on orders over $30. Otherwise, an Uber spokesperson tells me the delivery fees "vary by country and merchant—and are set by Cornershop," but in general, the delivery cost "decreases as the size of the cart increases." Additionally, some merchants have a service fee that varies by store.
"Today's product integration marks an important step in our partnership with the team at Cornershop to bring grocery delivery to millions of consumers on the Uber platform," Raj Beri, Uber's global head of grocery, said in a press release.
As for the future, Uber stated that they plan "to roll out new grocery delivery features for customers and merchants alike in the U.S. and other cities around the world over the coming months." The service has already partnered with more than 9,500 merchants "across 35 countries on Uber Eats," so continuing to expand in America shouldn't prove too difficult.