Uber Eats has dug into some of our strangest dining habits in a new survey
Delivery apps know a lot about us. They know what we like to eat and when we like to eat it. They know where we live and how well we tip. But though data gathering can provide insights into some of our dining habits, it doesn’t know everything about us, so Uber Eats decided to learn more the old-fashioned way: It asked.
“How America Eats” is a first for Uber Eats – a survey of over 1,000 U.S. adults that attempts to shed light on a wide variety of food-related topics. If anything, the results are almost scatterbrained in the diversity of the findings. Did you know one in four couples argue about where to order from? You do now. Did you know 50 percent of people order in when entertaining guests? Uber says that’s the case. Meanwhile, Uber Eats says one in ten working adults admit they’ve eaten a coworker’s lunch “by accident,” and 50 percent of people have eaten food off the floor.
“The eating habits of Americans are ever-evolving, and we believe it’s important to just as constantly find ways to more deeply understand what, where, and when people eat, and ultimately why,” said Jeanette Mellinger, Head of Uber Eats User Research, in explaining the point of the survey. “If we better understand our eaters, we can better serve through products built with their needs in mind.”
With that being the case, some of the bigger picture findings would probably be the most relevant. The research suggests that “brunch is dying”: Instead, eating a late-night “supper” meal once a week is now twice more common. Meanwhile, 43 percent of respondents said they are a picky eater – and that trend skews younger with half of millennials calling themselves picky compared to just a third of Baby Boomers. These kind of insights could actually help Uber Eats advise restaurants on what hours to offer delivery and how to create a menu that can appeal to all customers.
That’s not to say that it isn’t interesting that 27 percent of adults say they hate or dislike sharing food – or that 60 percent of parents say they eat their kid’s leftovers at least sometimes. It’s just to say that this is the kind of information that wouldn’t have kept you awake at night if no one had ever bothered to ask. But hey, someone did and now you know. You can find all of Uber Eats results on the Uber website.