By Mike Pomranz
Updated August 26, 2015
The most popular baby names of 2015 were Liam and Emma. Presumably last on that list? Quinoa. But as a promotional campaign for their new quinoa bowls, BJ’s Restaurant and Brewhouse offered up $10,000 in free food at BJ’s Restaurant and Brewhouse to any parent willing to name their newborn after the ancient grain. Who collected on the 10 grand in wings and burgers? We don’t know. BJ’s said the winners are only available if you send them a “self-addressed stamped envelope” requesting the information. At the time of writing ours has not been returned. Maybe we should have tried mailing a potato instead. They seem to arrive promptly.
© Radius Images / Alamy

Kids' menus and fine dining don’t exactly go hand-in-hand. The unspoken message seems to be that if you want to bring your picky-eating kids to a high-end restaurant, you’re going to pay the price. But at least one culinary heavyweight thinks there’s nothing wrong with a special menu for a younger foodie audience—as long as parents aren’t looking for any major discounts.

Thomas Keller, the renowned chef behind The French Laundry and Per Se, has launched a new kids' menu at the Beverly Hills location of his Bouchon Bistro. Don’t feel like shelling out $29.75 for your daughter to eat half her serving of poulet rôti? Head to the kids menu, where you can grab a slightly more child-friendly chicken paillard with French fries for the tyke-size price of $19. Other options rounding out the list are a croque monsieur ($15), elbow macaroni with tomato sauce ($8), sautéed salmon with wilted spinach ($19) and sides of French fries ($7) or seasonal vegetables du jour ($7).

TheLA Times’ Daily Dish speculates, “This may actually be the most expensive kids’ menu in all of Los Angeles.” If so, I smell a potential upmarket kids’ menu arms race brewing. It’s probably only a matter of time before a restaurant opens in midtown Manhattan where the offerings for children are more expensive than the ones for adults. “Sorry, sir, we can’t sell you the $90 white truffle pule mac and cheese unless you are 12 years old or younger.”

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