This Pretzel and Beer Keg Combo Has Everything You Need for a Belated, At-Home Oktoberfest
Snyder's teamed with Captain Lawrence to put a mini keg and snacks in one convenient package.
Almost six months ago, leaders in the German state of Bavaria decided to cancel Oktoberfest this year, calling off the annual festival of beer, lederhosen, and...um, more beer for the first time since World War II. “Living with coronavirus means living carefully,” Bavaria's Minister-President Markus Söder said at the time. "As long as there is no vaccination, we need to be very sensible. We are in mutual agreement that the risk is quite simply too high."
But even if you had to cancel that long-planned flight to Munich, you can still celebrate Oktoberfest—because pretzels and beer are still very much on the menu. Snyder's of Hanover and Captain Lawrence Brewing Co. have collaborated on a custom-made, limited-edition Pretzel Keg, that will let you kick off your own festivities in your own kitchen.
The Snyder's Pretzel Keg is a pre-packaged combination of 27 perfectly salted ounces of Snyder's baked pretzel rods and a five-liter keg of Captain Lawrence's Marzen Style Oktoberfest beer. (And yes, you should 100 percent still yell "O’zapft is’"—"It's tapped!"—when you crack this thing open.)
“The Captain Lawrence Oktoberfest is a smooth and malty lager that is the perfect accompaniment to Snyder’s of Hanover pretzel rods, with notes of toasty bread, honey, and a hint of chocolate," Scott Vaccaro, Captain Lawrence Founder and Brewmaster, said in a statement. "This collaboration was inspired to help consumers feel like they were transported to Oktoberfest without ever leaving their homes.”
The Snyder's Pretzel Keg will be sold online starting October 7 at 2 p.m. ET, and will be available through a cleverly named website (SnydersPretzelKeg.com) or at Captain Lawrence's taproom in Elmsford, New York. It retails for $49.99, whether you order it online or pick it up in person.
"Snyder’s of Hanover is a brand with a rich heritage, steeped in old-world tradition. This year, it was important for us to bring the spirit of Oktoberfest to consumers in a different way,” Betsy Morreale, the Vice President of Marketing for Campbell Snacks, said in a statement. “In partnership with Captain Lawrence Brewing Co., we reimagined the classic Oktoberfest pairing: beer and pretzels." (Or bier and brez’n, if you're going full Bavarian.)
Oktoberfest 2021 is scheduled to begin at noon on Saturday, September 18, and the Bavarian beer will keep flowing at the Theresienwiese—Munich's massive fairground—until the night of Sunday, October 3. Just keep your fingers and your pretzel sticks crossed, and let's hope that we'll be shouting "Prost!" in person next fall.