Behold Taco Bell's most successful new product launch. The highly-anticipated fries topped are even more popular than Doritos Locos Tacos were when they debuted.
The brand’s addition of these lightly seasoned, slightly spicy Nacho Fries—which come in regular, Supreme, and Bell Grande varieties—has been hailed by the company as Taco Bell’s best-selling new product launch ever, topping the brand’s previous biggest success story, Doritos Locos Tacos.
Originally added at locations nationwide on Jan. 25, Nacho Fries have sold more than 53 million orders in their first five weeks of availability at the chain’s 7,000 restaurants, Taco Bell announced today. If that trend continues, fries will best Doritos Locos Tacos’ record of moving 100 million orders in 10 weeks back in 2012. “We're seeing fries in one out of every three orders, compared to one out of every four for DLT,” Taco Bell spokesman Matt Prince told Nation’s Restaurant News.
Nacho Fries have had a couple recent promotions adding to their success. The item debuted on Taco Bell’s Dollar Cravings menu, which helped boost their already strong visibility and present the item as a value option. To keep that sales momentum going, Taco Bell now plans to leave the fries on its dollar menu longer than originally planned, Prince said. Additionally, customers have the options of adding fries to existing menu items as a side for just 49 cents, which essentially cuts the price in half. Prince explained that this has been a popular choice, saying that the top five items customers pair with fries are the Beefy 5 Layer Burrito, Crunchwrap, Bean Burrito, Quesarito, and 7 Layer Burrito.
So now that Nacho Fries have put an end to Doritos Locos Tacos six-year reign, the question becomes what is Taco Bell’s next big innovation? The answer may be coming sooner than you think. Back in January, Taco Bell told us one of the reasons the chain was reluctant to add fries was that many locations lacked frying capabilities. But now that fryers have been added across the country, the company expects to put them to more use soon. The possibilities are tantalizing—a Taco Bell chimichanga, for instance? OK, maybe that wouldn’t be as popular as fries, but what about a Doritos Locos Chimichanga?