Taco Bell's New Luggage Collection Is Inspired By Their Hot Sauce Packets
Taco Bell has the sixth most U.S. locations of any dining chain, according to QSR Magazine, so needless to say it is not quite a destination restaurant. And yet, as a purveyor of Mexican-inspired cuisine, the brand does evoke a bit of a vacation feel, subconsciously nodding to warm weather and summer travel.
The chain often plays into these vibes — adding margaritas to Cantina locations, releasing swimsuits and pool floats, even launching a pop-up hotel and resort in Palm Springs — but, today, Taco Bell has announced what may be its most blatant encouragement to take a vacation to date: a capsule collection of travel essentials in collaboration with Calpak.
A team-up of two Southern California lifestyle brands, the eye-poppingly colored luggage includes four items in total: the Fire! carry-on suitcase, Hot! duffel bag, Diablo! cross-body bag, and Mild! five-piece packing cube set.
All the items will be available to the general public beginning on April 26 through either Calpak or Taco Bell's online Taco Shop. However, for Taco Bell Fire Tier Rewards members, a limited number of each item will be available for early access on April 23.
"We've seen our fans express their Taco Bell fandom through so many avenues like makeup, fashion, tattoos and now they have the opportunity show their brand love on their next adventures," Tracee Larocca, Taco Bell's head of brand creative, stated. "We hope our collection with Calpak inspires our fans to 'Live Más' wherever they are, or are going, in the world."
As for the items themselves, here are Taco Bell x Calpak's official descriptions:
Fire! carry-on suitcase: Compact enough to effortlessly slide into the overhead compartment, Fire! is the perfect rolling cabin-sized companion. Soft-sided with a zippered front pocket, 360-degree spinner wheels and a removable zippered pouch, this spicy little number has all travel needs covered. It makes it easy as ever to be good to go from TSA to taxi with a TSA-accepted lock, plus a cushioned top and side handles.
Hot! duffel bag: The must-have duffel bag is both lightweight and spacious. With a convenient zippered front pocket, large bottom compartment (the best place to pack your shoes!) and removable crossbody strap, the new Hot! Duffel Bag was made to make last-minute trips all the easier. The luggage sleeve is perfect for sliding onto a suitcase handle to stack packing gear, and its removable pouch and interior mesh pockets make organization a breeze.
Diablo! cross-body bag: Not your average crossbody, this bag is the perfect on the go partner. With zippered front and interior pockets and an adjustable shoulder strap, this bag makes any travel destination better.
Mild! five-piece packing cube set: Pack smarter with travel pouches that make staying organized all the more fulfilling. The set comes with one large, one medium and two smalls — plus a water-resistant envelope for all important essentials. A breathable mesh top, personal ID tag and back zippered pocket help seal the deal.
As for what to pack, Taco Bell has some ideas on that as well. Starting May 3, the chain will be releasing their new summer collection on the Taco Shop which will also include "travel-inspired items like Fire!, Hot! and Mild! luggage tags and passport holders, along with the return of fan-favorites for warmer weather like sauce packet beach towels and koozies."