Taco Bell Announces Drag Brunch Tour, Promises 'Thrilling Lip Syncs' and $5 Breakfast Boxes

Taco Bell has already staked its claim on the late night meal, but now the Tex-Mex chain is bringing its "live más" attitude to the late morning. Starting next month, Taco Bell is launching the Taco Bell Drag Brunch, a five-stop restaurant tour to celebrate drag culture and the LGBTQIA+ community.

Taking place at five different Taco Bell Cantina locations (yes, there will be mimosas) across the U.S. from May 1 to June 26, the Taco Bell Drag Brunch tour is touted by the brand as "a new immersive fan experience" hosted by "fabulous drag performer and taco extraordinaire" Kay Sedia and featuring additional local queens and kings. Customers will be able to enjoy "captivating visual backdrops, craveable breakfast menu items, thrilling lip syncs and extraordinary high kicks and dips."

Taco Bell says the concept came from members of Live Mas Pride, Taco Bell's LGBTQIA+ employee resource group, which was launched in 2020 and now includes over 100 employees.

"We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families," Sean Tresvant, Taco Bell's global chief brand officer, stated. "[Live Más Pride] has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in."

To further back the initiative, Taco Bell and the Taco Bell Foundation have partnered with the It Gets Better Project. Part of each Drag Brunch will be dedicated to speaking with attendees about the project, and Taco Bell plans to continue working with the non-profit organization moving forward.

"What started nearly twelve years ago as an effort to provide hope and encouragement to young LGBTQ+ people has become a global movement to uplift and empower queer youth before they're in crisis," Brian Wenke, the It Gets Better Project's executive director, explained. "We are beyond excited to partner with Taco Bell and the Taco Bell Foundation to celebrate the LGBTQ+ community through the Drag Brunch experience and to collaborate on programming designed to engage LGBTQ+ youth around their career aspirations and future potential."

The Taco Bell Drag Brunch tour — which features two shows per day and includes the opportunity to order Taco Bell items like their $5 Bell Breakfast Box — is slated to kick off this Sunday, May 1 at Taco Bell's flagship Cantina location in Las Vegas. From there, events are scheduled at the Wrigleyville Cantina in Chicago on Sunday, May 22; the Nashville Cantina on Sunday, May 29; the Times Square Cantina in New York City on Sunday, June 12; and the Fort Lauderdale Cantina on Sunday, June 26.

Reservations — which are limited to those age 18 or older — will be available exclusively through OpenTable, with Taco Bell "Fire Tier" Rewards members will receiving first access on April 26.