The Cheez-It base is 16-times larger than the original snack cracker.
Advertisement
Big Cheez-It Tostada and Crunchwrap Supreme
Credit: Courtesy of Taco Bell

Some brands just carry more pop culture clout. Taco Bell has kept fans entertained with Mexican Pizza drama and Cantina drag brunches. Cheez-It sees its crackers baked into cakes from Stephanie Izard and teams up for wine collabs. Now, these two brands have announced a new partnership that is guaranteed to grab a lot of attention: the Big Cheez-It Tostada.

As the name suggests, this new menu item starts with a base of a very Big Cheez-It, which is 16-times larger than a normal Cheez-It, with the same taste and texture. (Cheez-It sells boxed "Big Cheez-Its," but this is even bigger than those.) From there, Taco Bell finishes it off tostada-style with seasoned beef, reduced-fat sour cream, diced tomatoes, lettuce, and shredded cheddar cheese.

"There are few things that everyone can agree on … but the iconic flavors from Taco Bell menu items and Cheez-It snacks appeal to all," stated Liz Matthews, Taco Bell's chief food innovation officer. "We're thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way."

Big Cheez-It Tostada and Crunchwrap Supreme
Credit: Courtesy of Taco Bell

Not exciting enough? Online customers can take things even further. On the digital menu only, Taco Bell is also offering a Big Cheez-It Crunchwrap Supreme. And, yes, it's what Taco Bell regulars would expect: the massive-sized Cheez-It, seasoned beef, and nacho cheese sauce are topped with reduced-fat sour cream, diced tomatoes, and lettuce, before the whole thing is wrapped inside a tortilla and grilled. Life rarely gets more exciting than this.

One problem: The two new items are available now, but only as part of a two-week limited test run (while supplies last) at just one Taco Bell location: 2222 Barranca Pkwy, Irvine, California. Asked when the rest of the country might see it, a Taco Bell spokesperson told me, "As with any test item, there's no guarantee it will be available nationwide, but when it comes to Taco Bell innovation, we never say never."

At least California taste-testers are getting a relatively reasonable deal: The Big Cheez-It Tostada is selling for $2.49 while the Big Cheez-It Crunchwrap Supreme is priced at $4.29. That said, with gas prices soaring, your three-thousand mile drive to Irvine will likely increase your costs.