Super Bowl 2020: Every Food and Drink Commercial Airing This Year
With cameos from MC Hammer, Lil Nas X, Missy Elliott, and Molly Ringwald.
The Super Bowl is one of the few times of the year—if not the only—where we don’t mind when the show switches to commercial break. High-powered brands like Volkswagen, Cheetos, and Apple spend top dollar to squeeze in their ads, and the payoff is entertaining, if not emotional (Budweiser’s Clydesdale commercials had people deep in their feelings).
Although Super Bowl LIV hasn't happened yet, several food and beverage companies have already released their ads and teaser videos ahead of the game. You’ll see Missy Elliott collaborating with H.E.R., and Lil Nas X dancing with Sam Elliott—even MC Hammer will make an appearance. Read on for all of the ads we’ve found so far; we'll be updating the list through Sunday.
Avocados from Mexico
Molly Ringwald stars as a representative for the “Avocados from Mexico Shopping Network” in this ad, hawking products like an “Avo-Carrier” and tortilla chip pool float. There’s even an avocado-themed yurt.
Bud Light has two options featuring Post Malone, and it wants viewers to pick which one will air during the game. The first, above, shows Post Malone entering a store and having his mind fight over whether to get Bud Light or Bud Light Seltzer (he ends up getting both). The other, below, has him order a Bud Light Seltzer in a bar and try the new mango flavor—it’s a hit. Retweet to vote for your favorite.
This year’s Budweiser ad, called “Typical American,” was directed by Kathryn Bigelow (The Hurt Locker, Zero Dark Thirty). It aims to showcase acts of kindness and humanity.
It’s been a while since Cheetos has run a Super Bowl ad, but the company is coming back this year with a bang. The full 30-second ad focuses on the new Cheetos Popcorn, and shows a fan declining to touch things because he has Cheetos dust (officially referred to as “Cheetle,” apparently) on his fingers. The video is soundtracked to “U Can’t Touch This” by MC Hammer, and Hammer keeps popping up throughout to say "can't touch this."
Coca-Cola's ad celebrates the launch of Coca-Cola Energy, the brand's first energy drink in the U.S. The premise is that Jonah Hill may or may not flake on Martin Scorsese, who's waiting for him at a party, and it turns into a breaking news story as everyone waits to see what happens. In the end, Hill grabs an energy drink and decides to go after all.
To promote the new revamped Cool Ranch flavor, Doritos’ ad has Lil Nas X and actor Sam Elliott squaring off in a Wild West-style dance battle—for a bag of chips, naturally.
Heinz is returning to the Super Bowl this year with a 30-second commercial that’s promised to have “four ads at once.”
Starring Rainn Wilson from The Office, Little Caesars’ first-ever Super Bowl commercial shows a bread company trying to come up with a new “best thing,” since Little Caesars now offers delivery and customers think it’s “the best thing since sliced bread.”
John Cena and Jimmy Fallon do a series of workouts in Michelob Ultra’s ad, from running on a track to playing beach volleyball. There are several cameos too, including Kerri Walsh Jennings, Usain Bolt, Brooks Koepka, and The Roots. Fallon has a hard time at first, but Cena encourages him to see “the lighter side,” since Michelob Ultra is a light beer ... get it?
Michelob Ultra Pure Gold
Michelob Ultra’s ad calls attention to the fact that less than one percent of America’s farmland is organic. To help grow that percentage, Michelob introduces the “6 for 6-pack” initiative—for every six-pack bought, the company will help transition six square feet of farmland to organic farmland.
Bryan Cranston and Tracee Ellis Ross star in this The Shining-inspired ad, where Cranston offers Ross new Mountain Dew Zero Sugar. He breaks through the door with an ax, and Ross accepts the drink because she’s thirsty.
Pepsi’s 2020 ad features a collaboration between Missy Elliott and H.E.R.—a first for the artists—on a reimagined version of “Paint It Black” by The Rolling Stones. The clip has a ton of choreography, starting with H.E.R. singing in red, flanked by red dancers, before she breaks through a wall and the color scheme switches to black. Then, Missy Elliot joins in and they sing together. The concept is a nod to Pepsi Zero Sugar’s new matte black can.
Planters kicked off its Super Bowl campaign with a 30-second video that shows its mascot, Mr. Peanut, sacrificing himself for Wesley Snipes and Matt Walsh after their vehicle veers off the road. However, the campaign has since been paused in light of Kobe Bryant’s death.
Pop Tarts brought on Queer Eye’s Jonathan Van Ness for its 2020 ad. He encourage viewers to revamp their boring pretzel snacks by turning them into Pop Tart Pretzels, which are “the perfect combination of sweet and salty.” “It’s a pretzel, but better, because it’s from Pop Tarts,” he says.
Pringles and Adult Swim collaborated on a meta Rick and Morty ad, where Rick realizes that he, Summer, and Morty are stuck in a Pringles commercial and there’s no way out.
The hummus brand has released a series of teasers in advance of its Super Bowl commercial, featuring Teresa Giudice and Caroline Manzo from The Real Housewives of New Jersey; drag queens Miz Cracker and Kim Chi; and, last but not least, T-Pain. Check them all out on the official YouTube channel.
After releasing a teaser featuring Bill Nye, SodaStream debuted its full Super Bowl commercial this week. It shows astronauts discovering water on Mars, and Nye saying "this changes everything."
In advance of its upcoming Super Bowl ad—marking the 10th of their beloved Betty White commercial—Snickers has launched a #SnickersFixtheWorld campaign, featuring a few short teaser videos and a full-length ad. The latter shows people singing about everything that’s wrong with the world, and trying to fix it by dropping a giant Snickers (presumably, connected to the world record one) in a big hole in the ground. “Maybe the world just needs a Snickers,” the ad reasons.
This story will be updated as more commercials air.