Razor also collaborated with Takis and AriZona Iced Tea on a pair of snack food-themed scooters.
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Food-Themed Razor Scooters
Credit: Razor USA

Food brands are providing no shortage of ways to rep your favorite burger chain or salad dressing these days. But short of getting licensed to drive the Oscar Meyer Wienermobile, how often do you get to show your love of snacks and sauces while you get around town? A new collaboration between Razor and some beloved products is providing just such an opportunity, assuming you don't mind hitting the road on a scooter.

A mainstay of the kick scooter revolution that began in the early 2000s, Razor USA has teamed up a pair of food brands and taken inspiration from a popular hot sauce to launch its first-ever series of design collaborations. Any convenience store shopper will recognize the purple Takis corn chips packaging-inspired scooter with yellow highlights, or the AriZona iced tea version, which sports a seafoam green body and hot pink accents, as well as a flowered footbed as a nod to the brand's 99-cent tallboy cans.

While the Takis and AriZona scooters are official collaborations, the sriracha scooter takes a broader approach by simply incorporating many of the common packaging traits of the popular condiment. That model features a red body and green handles and wheels along with a rooster image on the deck. If you're never caught without a bottle of Huy Fong in your pantry, you'll easily spot the inspiration.

Food-Themed Razor Scooters
Food-Themed Razor Scooters
Food-Themed Razor Scooters
Left: Credit: Razor USA
Center: Credit: Razor USA
Right: Credit: Razor USA

“When we started crafting the collaboration designs, our first question was, 'how can we tell a story with colors that makes consumers automatically see the product and immediately identify it with each brand?'" Razor USA art director Suman Chatterjee told Food & Wine via an emailed statement. "When translating these well-known brand colors and logos to Razor scooters, we took an artful approach to ensure that we weren’t just sticking logos on Razor scooters. We wanted to highlight AriZona’s quintessential tallboy and famous seafoam green and pink label, the spicy vibrancy of Sriracha’s bright green and deep red [...] and Takis Snacks’ bold palette. It was important to us to push scooter visual stylings and colorways to never-before-seen levels for Razor.”

The trio of limited-edition A5 Lux scooters (plus a fourth collaboration with Sharpie pens) is available for $100 beginning today at target.com.

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