'Silicon Valley's' #Sliceline App Is Real, at Least for Today
Everyone's favorite pizza app delivers 700+ pies by drone in viral stunt pegged to the HBO show's new season.
In a total Hunger Games move, pizza is being delivered by drones today all over L.A., New York and San Francisco, and Twitter can’t stop talking about it. Did we mention the whole thing is free? It’s all part of an official promotional campaign for the HBO show Silicon Valley. “Fan experience” company Fooji is set to give out 714 pizzas by drone today, Eater reports. (Fooji has also worked with entertainment brand FOX in the past to drone deliver X-Files swag.)
The pies are arriving in a Silicon Valley branded box to celebrate the show’s Season 5 premiere last night. You can get in on the action yourself by tweeting a pizza emoji and the hashtag #Sliceline, which is the name of the fictional app referenced in last night’s show.
Once you tweet the pizza emoji and hashtag, the @SiliconValley Twitter handle will respond to you asking you to confirm your order. “Winners are chosen on a first come, first served basis, depending on their location,” Fooji CEO Erik Zamudio tells Food & Wine. “Additionally, this promotion included select VIP deliveries to well-known startups, influencers, and VC firms in target cities.” People have been posting videos of receiving the pizza already.
According to Zamudio, the company will continue delivering pizzas until 9pm EST tonight or until they run out—which they usually do during their campaigns.
While takeout food drone deliveries aren’t a new thing—the gospel of Chipotle burritos has been spread by drone in Virginia, and the technology has started to be tested in Australia, Iceland, and Hong Kong on a larger scale—drone deliveries don’t seem to have been commercially rolled out in the United States beyond a trial basis. Amazon, the company perhaps best known for its drone ambitions, made its first independent drone delivery in the United Kingdom in 2016, per The Washington Post, and is currently engaged in customer trials more or less on the DL.
It’s ironic then, that one of the most publicly visible instances of drone technology to date has come at the hands of a Hollywood campaign.