Slice Soda Is Making a Comeback
Nineties kids will likely remember Slice, the once-popular orange soda that eventually faded away and got discontinued. In the age of reboots, however—from classic Pepsi commercials to Fuller House and Gilmore Girls—Slice is also getting a chance at its comeback.
A Chicago-based entrepreneur named Mark Thomann is planning to resurrect Slice this year, this time with a healthy twist: The new version will be low sugar, low calorie, and flavored with fruit juice—possibly even organic fruit juice, the Chicago Tribune reports.
Thomann acquired the trademark from PepsiCo, and although his company is still developing what the final product will look like, he tells the Tribune that it will likely hit shelves in about six months.
The news that Slice will be getting a healthy makeover comes as soda companies try to rebrand with more health-conscious consumers in mind. Since at least 2015, America’s soda consumption has been steadily dropping, while more and more states implement controversial soda taxes. In places like Berkeley, early studies show that the tax may actually be working to discourage people from drinking sugary beverages. In fact, since March of last year, Americas are drinking more bottled water than soda.
Meanwhile, both Coca-Cola and PepsiCo have been pushing so-called healthier beverages in the companies' product lines. Coca-Cola recently released four fruity new Diet Coke flavors, even going so far as to offer $1 million for a sugar substitute it could use in its drinks that wouldn't affect flavor. Meanwhile, PepsiCo has changed the name of its Pepsi MAX drink to Pepsi Zero Sugar to make it even more obvious to consumers that it’s adapting to the healthy living trend. Pepsi even has its own brand of sparkling water, now. As Fortune reports, the company is focusing its energy on non-soda beverages, like Smartwater and Naked Juice, which are giving the company a much-needed boost in sales.
Soda won’t go down without a fight—in fact, it seems to be adjusting well to a new health-first food landscape.