Sheetz Turned Its Strawberry-Banana Milkshake into an IPA
If you ever want to start an argument with someone that doesn't involve politics, the pandemic, or why the Beatles are better than the Rolling Stones (don't @ me, it's the truth), then ask them whether they think Sheetz or Wawa is the superior convenience store. People have feelings about the two Pennsylvania-based chains, and if you already have a deep-seated Sheetz allegiance, then you're going to love the fact that it's rolling out another limited-edition craft beer.
At 4 p.m. on Friday, May 28, almost 500 Sheetz stores throughout Maryland, North Carolina, Ohio, Pennsylvania, and Virginia will begin stocking Project I Scream, Brew Scream, a strawberry banana milkshake IPA (yup, you read that right) that was produced in partnership with Goose Island Beer Company.
The IPA has been brewed with Sheetz' own strawberry and banana puree, and will be sold in 16-ounce four-packs, while supplies last. (A press release warns that once the chilly beer cave in your local Sheetz sells out of Project I Scream, Brew Scream, it won't be restocked.) The Altoona-headquartered company suggests either downing it on a hot day, or pouring it over vanilla ice cream for an adult twist on the classic ice cream float.
"We are thrilled to partner with the Goose Island Beer Company, one of the most successful breweries in the entire country, to create this delicious milkshake beer for our customers," Ryan Sheetz, Vice President of Marketing and Brand at Sheetz, said in a statement. "These last 14 months have been tough for all of us and as things start to improve in our communities, we're hopeful this beer can lift the spirits of our customers as we embark on an exciting summer season."
With Project I Scream, Brew Scream, Sheetz has now released a half-dozen of its own limited-edition brews. In May 2019, it teamed up with some of its fellow Pennsylvanians at Rusty Rail Brewing for Project Coffee Hopz IPA, which was brewed with Sheetz Brothers Sumatra coffee beans. That was followed by Project Blueberry Muffinz, which used (you guessed it) Sheetz' own Shweetz blueberry muffins.
Last Memorial Day, it worked with Neshaminy Creek Brewing on Project Hop Dog, which involved dropping an actual hot dog "in the brew kettle just for fun," and in August, it joined forces with Virginia's Hardywood Park to release Sheetz Project Watt-Ahh-Melon Ring, a wheat ale infused with more than 100 pounds of gummy watermelon rings. Then in November, it kickstarted the holiday season with Project Happy Hole-idayz, a collaboration with North Carolina's Wicked Weed Brewing that was made with Sheetz's Shweetz Glazed Vanilla Donut Holes.
For a full list of the Sheetz locations that will be stocking Project I Scream, Brew Scream, check out the Sheetz Beer Project website. Also, make sure you've wrapped up whatever argument you've started before 4 p.m. on Friday, because once this beer is gone, it's gone.