News Doughnut-Loving Shaquille O'Neal Now Owns a Krispy Kreme, Obviously By Joey Skladany Joey Skladany Joey is a writer, editor, TV/radio personality, lifestyle expert, and author of Basic Bitchen.Experience: Joey is a writer, editor, TV/radio personality, lifestyle expert, former entertainment publicist, and author of Basic Bitchen. Prior to becoming a writer, Joey was a publicist at TLC. He was most recently editor-at-large of CBS Interactive's Chowhound where he managed the site's food and travel editorial content. Currently, he is owner and CEO of Beyond Basic LLC and a contributor to dozens of digital lifestyle brands. His work has appeared in People, Food & Wine, Travel + Leisure, Food52, Cosmopolitan, Apartment Therapy, and more.Education: Joey has a bachelor of arts in communication studies from Northwestern University. Food & Wine's Editorial Guidelines Published on June 22, 2017 Share Tweet Pin Email Photo: © Brad Barket/Getty Images If there's one thing Shaq loves more than basketball, Superman and Gold Bond, it's Krispy Kreme doughnuts. The 7'1 renaissance man has taken to social media and YouTube to proudly display his affinity for the fried dough confectionery. Thus, it was only natural for him to open up a franchise of his own. WHEN WILL KRISPY KREME'S REESE'S PEANUT BUTTER CUP DOUGHNUT COME TO AMERICA? “Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of. Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts," he said in an official statement. Shaq's doughnut business endeavors may be limited to Atlanta (for now), but with all this publicity, one thing's for certain: Sales will be HOT. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit