'Tis the season for stuffing your pockets with snacks.

By Adam Campbell-Schmitt
November 25, 2019

Sure, you're absolutely slaying that hideous holiday sweater you bust out for parties this time of year—but what has that sweater done for you lately? If your gnarly knitwear lacks a pocket to hold your car keys, it's slacking off, at least compared to Red Lobster's entry into the festive clothing field.

Red Lobster

Adorned with images of snowflakes, shrimp, biscuits, and, of course, lobsters, the seafood chain's black and red Cheddar Bay Biscuit sweater comes with a feature you won't find on any other intentially ugly clothes: An insulated pocket designed to keep Cheddar Bay Biscuits warm while you make merry. The sweater is the debut offering from Red Lobster's first ever online merchandise shop, a pop-up for the holiday season that will officially go live on RedLobsterShop.com at noon EST Tuesday, November 26.

Red Lobster

The sweater sells for $39.99 and will be available for pre-order once the store goes live. According to the brand, the Red Lobster Shop will also give fans of the seafood restaurant a place to buy "must-have stocking stuffers like insulated Cheddar Bay Biscuit Fanny Packs, t-shirts and more, all available in limited quantities while supplies last!"

Many restaurants and food brands have their own merchandise shops, so Red Lobster is in good company. Chili's launched a Cyber Monday-only shop last year. Hidden Valley Ranch has just updated its collection for the 2019 holiday season, including a ranch dressing-filled stocking. KFC has made headlines with some of its offerings which were actually quite fashionable. McDonald's has launched deliverable clothing lines with partners like Uber Eats. And IHOP has put out its own ugly sweaters, too. If you're looking to feel festive and act as a whimsical walking advertisement for your favorite chains and products, there's never been a better time to be alive.

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