Post Malone Is Dropping His Own Brand of French Rosé This Summer
The singer's Maison No. 9 is “designed to break down the traditional perceptions” about pink wine.
Songwriter and vocalist Post Malone has garnered acclaim for his ability to appreciate and blend different genres of music, but he’s achieved generation-defining popularity because he still knows how to give people what they want. By those metrics, the 24-year-old musician’s latest move makes perfect sense: He’s is releasing his own brand of French rosé.
Not long ago, a young musician releasing his own Provencal rosé might have felt a bit odd, but pink wine has been on-trend for some time now, and apparently Post Malone has been convinced his fans will lap it up. “Rosé is for when you want to get a little fancy,” he said in the announcement. “It’s a nice switch up and I have been thinking about doing my own wine for a while.” (“A while” apparently meaning no more than three years.)
The result is Maison No. 9—billed as “a light, high-quality, accessible rosé” that has been “designed to break down the traditional perceptions around wine and its barriers for consumers.” Set for release next month, this 2019 Méditerranée IGP was created “in partnership with friend and entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager and Founder of London Entertainment.” None other than E. & J. Gallo Winery is handling distribution.
To create Maison No. 9, the trio of founders worked with winemaker Alexis Cornu, saying they sampled over fifty blends before landing on the final product. “When the three of us decided to do this, we made it a priority to make something special,” Morrissey explained. “Even with hectic travel schedules, we make time to visit the winery frequently as it’s more than just a brand to us—it's a lifestyle.”
"We are highly selective about what we invest our time and energy into. It has to be something we are really passionate about,” London added. “With Maison No. 9 […] the vision was there to create something authentic on the French Riviera that Post truly loves.”
In the end, the “Provencal pink”-tinted wine is a blend of 45 percent Grenache Noir, 25 percent Cinsault, 15 percent Syrah, and 15 percent Merlot, resulting in “aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, [that] meet hints of sweet French desserts once uncorked,” according to the tasting notes. “The clean, dry, crisp finish is balanced and round with a texture that is mouthwatering and savory, perfect for drinking on its own or with a variety of dishes.”
Additionally, the team behind Maison No. 9—a name supposedly “inspired by Post’s favorite tarot card, the Nine of Swords”—also put plenty of time into the bottle which has “an elongated neck, designed for an easy holding experience while socializing and with a glass in the other hand,” the announcement states. Also, “Post had an instant vision to create a solid glass custom closure for the bottle with ‘battlements’ inspired by a medieval castle near the vineyard. Following months of intensive prototypes, a fully sustainable glass closure with the signature No. 9 was created to encourage re-use of the bottle.”
Maison No. 9 will be sold nationwide in three sizes—750 milliliters, 1.5 liters, and 3 liters—with a suggested retail price of $21.99, $44.99, and $89.99 respectively. There will also be a “special pre-sale” of the wine and corresponding limited-edition merch. Fans are encouraged to sign up for more info at maison9wine.com.