Popeyes Is Selling Its Stylish Uniforms to Chicken Sandwich Fans
Fast food, but make it fashion.
If there's one hot commodity that came out of the fast food industry in 2019, it was the fried chicken sandwich. While the controversial Chick-fil-A had held a longstanding top-pole position in that specific category—so much so that McDonald's franchisees expressed their jealousy—along came Popeyes, which launched The Sandwich and started what was dubbed an all-out poultry war (including a shortage of tastiest chickens). Now the chain is taking on a trend from years past: Fast food fashion.
As with many great ideas, this one can be traced back to Beyoncé. Earlier this month, the multi-hyphenate icon collaborated on an Ivy Pary x Adidas collection that sold out within a week, according to Nation's Restaurant News. But color-conscious fans were quick to point out that the burgundy-and-orange-hued clothing line bore a striking resemblance to uniforms worn by workers at Popeyes Louisiana Kitchen. Thus, the Popeyes team's collective idea lightbulb clicked on and now the fried chicken chain is selling its actual uniform components—from t-shirts and visors to fleeces and polos—to anyone who wants to buy them.
And to prove its uniforms aren't just for wearing behind a cash register or in front of a deep fryer, Popeyes served up a photoshoot with real employees as models that make all of it seem instantly runway-worthy. Take a look at elements of the collection below.
Popeyes joins the likes of McDonald's, Taco Bell, and KFC, all of which have created fashion lines for their fervent fanbases. But in Popeyes' case, the choice to elevate its existing uniforms to such a chic status is relatively novel, though White Castle has previously employed designer Telfar to upgrade its employees' workwear.
Shirts start at under $20, sweatshirts and jackets from $23, and hats from $10, with 100 percent of the proceeds going to the Popeyes Foundation, the chain's charitable arm. Shop the entire collection at www.thatlookfrompopeyes.com.