Pizza Hut Just Added a Detroit-Style Pizza
The chain said it went through over 500 test versions to get it right.
When discussing American pizza styles, New York and Chicago tend to dominate the conversation—and for good reason: Beyond being two popular options, they're also solid stand-ins for the thin-vs.-thick crust debate. But all sorts of regional variations exist—from the Neapolitan-style pies of New Haven to the cracker-thin pizzas of St. Louis to California's more unconvential approach to toppings over the last 40 years.
But more recently, the rectangular pizzas of Detroit have gained steady buzz, and now, Detroit-style pizza is receiving its largest endorsement to date, landing on Pizza Hut menus nationwide. Though not the first national release of a Detroit-style pie—the Detroit-based Little Caesars launched one in 2013—this Midwestern creation has finally infiltrated the big two. (Your move, Domino's!)
Pizza Hut's take is, as expected, rectangular-shaped and "features cheese all the way to the edges to create that crispy, thick, caramelized crust." That said, a rectangle doth not a Detroit-style pizza make, so Pizza Hut also says they incorporated a few "unique" elements including a "new, vine-ripened tomato sauce that's only available on Detroit-Style—which it tested eight different versions of before finding the perfect taste."
Extensive testing is actually a big part of Pizza Hut's pitch on why you should give their Detroit-style pizzas a try: The brand says it took more than 500 iterations to hone in on the perfect pie, and even then they still tested "several" versions in the Midwest. "Countless hours were spent testing and perfecting every detail here to create our take on Detroit-Style pizza," David Graves, Pizza Hut's chief brand officer, said in the announcement. "The caramelized cheese crust and the sauce on top take the taste of this pizza to the next level."
Pizza Hut Detroit-Style pizzas are being introduced with four different topping options. The Detroit Double Pepperoni is topped with a mix of regular pepperoni and Crispy Cupped Pepperoni "which crisp up in the oven and provide a crunchy texture and zesty flavor." The Double Cheesy version includes a layer of aged Parmesan. The Meaty Deluxe is "loaded with bacon, Italian sausage and Crispy Cupped Pepperoni." And finally, the Supremo is "topped with Italian sausage, red onions and green bell peppers."
All four pizzas should be available now nationwide with prices starting at $10.99. The company says the pies are arriving as a limited-time offering—but if they prove popular, they could certainly stick around.