The "Bagel That" device will "punch a hole in almost anything" so you can feel confident putting cream cheese on it.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

What is a bagel? We know the basics: round and doughy with a hole in the middle. But clearly, something separates the bagel from the doughnut. (Or does it?) A new product invented by the cream cheese experts at Philadelphia may suddenly leave you questioning everything you thought you knew about bagels.

Credit: Philadelphia

Now available on Amazon for $9.99, the Philadelphia "Bagel That" Device purports to turn anything into a cream cheese-worthy bagel. The straightforward (and very blue) kitchen tool "allows you to punch a hole in almost anything, instantly turning it into a bagel," the brand writes. "Simply put your toast, waffle, pancake, or other bread item into the center of the device. Next, press the lever down to punch a hole to instantly create a bagel. Because if it looks like a bagel, you can put Philadelphia Cream Cheese on it."

"People love spreading Philadelphia Cream Cheese on bagels, but what happens if you're craving Philly and don't have a bagel?" Megan Magnuson, associate director of marketing for Philadelphia, said in the announcement. "We created a device to transform other food items into bagels. Have toast? Bagel That. A waffle? Bagel That. Even a tortilla? Bagel That too." Personally, I like putting Philadelphia Cream Cheese on crackers, but apparently, I'm too willing to think outside the bagel!

Thankfully, Philadelphia furthers the fact that this whole thing is a big joke/publicity stunt in a YouTube video featuring a catchy jingle with the Grammy-worthy lyric of "If it looks like a bagel, then it's probably a bagel." (Song not sold separately, unfortunately.) In fact, the video even kicks the absurdity up a notch, punching holes in a pancake, an omelet, and pizza and topping them all with cream cheese.

So in the end, no, I don't think most people will be that confused about what a bagel is—or at least unsure enough to make "Is it a bagel?" the next "Is a hot dog a sandwich?" However, I am beginning to question what I'm willing to spend $9.99 on—because having a device that can give me a legitimate excuse to put cream cheese on anything I want for just ten bucks sounds like a decent deal. And if it can punch holes in things, all the better!