PBR and Entenmann's Want You to Try Pairing Hard Coffee and Donuts

Finally, the PBR x Entenmann's merch you never knew you needed is here.

Coffee and doughnuts are a classic combo. Now, one of America's oldest bakeries is teaming up with one of the country's oldest beer brands to encourage a very modern spin the pairing: How would you feel about matching your PBR Hard Coffee with Entenmann's Rich Frosted Donuts? Or at the very least, sporting some collaborative merch from the two century-plus-old brands?

"Pabst Blue Ribbon's over 175 years of brewing experience and Entenmann's 125 year plus history in baking have stuffed their combined sensorial knowledge into a pairing that, while new, already feels like a classic, Hard Coffee and Donuts," PBR said in announcing the partnership; "this is disruptive deliciousness at its finest, upsetting age-old traditions at brunch, desert, afternoon tea and beyond."

PBR and Entenmann's Hard Coffee and Donut Pairing
Ryan Duffy

The brands say there are two ways to enjoy this somewhat unlikely collaboration: First, of course there is limited-edition merchandise: On Pabst Blue Ribbon's website, you can currently throw down $36 to get a box that contains a custom Pabst x Entenmann's limited tee, a custom limited tote bag, and a free sleeve of Entenmann's donuts with each purchase. The only downside is that, due to legal restrictions, these boxes are BYOB—they don't come with a can of PBR Hard Coffee.

But that brings us to point two: To encourage people to actually give this boozy, sugary pairing a try, Pabst explains, "Consumers who buy one 8-count of Entenmann's Donuts and one 4-pack of PBR Hard Coffee using the national digital rebate in participating states will save $4 and be rewarded for double fisting, as they should." To get your rebate, text "PBRDNT" to 262-600-2622; from there, you'll be asked to submit your receipts to get your Venmo or Paypal credit. The offer is good until June 30.

That only leaves one question to ask: Should it really have required 300 years of combined experience to realize it might be fun to get tipsy and eat donuts? Probably not. But a lot of those years happened during Prohibition, so we'll cut them some slack.

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