Pantone execs say that Ultra Violet is "truly a reflection of what’s needed in our world today."  Here's how to live, eat, breathe and surround yourself in hue number 18-3838.

By Danica Lo
Updated December 12, 2017
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Every year around this time, the color gurus over at Pantone announce the Color of the Year—and for 2018, they've anointed Pantone 18-3838 Ultra Violet—a "dramatically provocative and thoughtful purple shade" that "communicates originality, ingenuity, and visionary thinking that points us toward the future."

The color, which Pantone points out, has "long been symbolic of counterculture, unconventionality, and artistic brilliance"—think: Prince, Jimi Hendrix, David Bowie—feels familiar, yet visceral. And according to color experts, it's just what the world needs now. "The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design," says Pantone Color Institute VP Laurie Pressman, "it’s truly a reflection of what’s needed in our world today.”

Want to bring the color of the year into your kitchen and home? Here are 8 beautiful (and delicious) ways to go about doing just that.

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