My father, the inventor of Toaster Strudel, is very pleased to hear about this.

By Mike Pomranz
September 04, 2020
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Pillsbury

It’s been 16 years since Mean Girls made its theatrical debut, but in pop culture terms, the film is as current as ever–a constant source of quotes, memes, and even product promotion. Recently we’ve seen a themed pop-up restaurant and Mean Girls-inspired wine. And now, Pillsbury is finally tapping into an obvious movie tie-in that’s been right in front of their face since the movie came out.

As fans certainly recall, a key part of the backstory for Gretchen Wieners (played by Lacey Chabert) is that her father invented the Toaster Strudel. This week, Pillsbury–which launched the Pop-Tarts competitor in the mid-‘80s–announced they would be releasing a limited-edition Mean Girls version of the pastry “to celebrate Paramount Pictures’ enduringly popular teen comedy.”

Along with special Mean Girls packaging, these Toaster Strudels–which are available in both Strawberry and Cream Cheese & Strawberry varieties, but sadly not You Go, Glen Coco-nut–are also sold with pink icing every day of the week, not just Wednesdays. On the box, the icing happens to spell out the word “fetch," filling all of us with rainbows and smiles.

“For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new Mean Girls-inspired pink icing,” Keavy O’Malley Keyes–senior brand experience planner at General Mills, Pillsbury’s parent company–said in the announcement.

Those designs can also be used to enter “The Most Fetch” Toaster Strudel Icing Sweepstakes. Just post a photo of your icing design on Instagram or Twitter with #FetchSweepstakes and @ToasterStrudel to enter. (Official rules here.) Three grand prize winners will receive “a personalized video message from Lacey Chabert, one year’s worth of Pillsbury Toaster Strudel, and Mean Girls merchandise.”

And speaking of personalized messages from Lacey Chabert, the Mean Girls star also promoted the new product on Instagram. “I want to see your fetchest designs!” the actress wrote. As if 2020 wasn’t wild enough, it’s also somehow the year we’re reaching peak Mean Girls. The limit, it seems, does not exist.