The new Noma is raising money for Rene Redzepi’s nonprofit MAD by offering up the last table for two on the restaurant’s first night.
2018 hasn’t even started and already we have a likely winner for biggest restaurant opening of the year: Of course, we’re talking about Rene Redzepi’s latest incarnation of Noma, which, after a bit of a delay, is set to swing open its doors to the public on February 15. If you haven’t secured your spot for the Copenhagen eatery’s first “season” of seating, well, for lack of a better expression, you’re screwed. All three months’ worth of reservations were scooped up in under 24 hours (despite the hefty pre-paid price tag of about $266), and reportedly over 35,000 people are on the waiting list. However, though your odds of getting a table on opening night are extremely slim, all is not lost: New Noma has teamed up with the charity fundraising platform Omaze for a sweepstakes of the last available table for two on the relaunched restaurant’s first night.
Redzepi fans will be familiar with his charity MAD, “a nonprofit dedicated to bringing together a global food community with an appetite for change.” To raise money for this organization, New Noma is raffling off an incredible prize package for two: Get flown to Copenhagen and put up in a 4-star hotel after which you’ll be able to enjoy dinner at the restaurant on opening night, and even return the next day for coffee with the Noma team and a behind-the-scenes tour of the new fermentation lab and test kitchen. The contest puts the average retail value of the prize at $3,500, but as far as foodie experiences go, this is about as priceless as they come.
If you’re feeling lucky, entries to the sweepstakes can be obtained by making donations in different increments between $10 and $10,000 with every 10 cents donated equating to one entry. For donations of $100 or more, you also unlock some exclusive merchandise like a MAD t-shirt, a signed apron or – at the $10,000 tier – a half-day hangout in the New Noma fermentation lab. Yes, it’s a longshot, but yes, all the money goes to a good cause. If you want to toss your name in the hat, head over to the Omaze website.