There's, um, a small catch.

By Rebekah Lowin
June 16, 2017

What's one way to gain favor with New Yorkers? Offer them free pizza, of course.

And one D.C. based pizza chain is doing just that. The hip brand, &pizza, is offering free pizza to the first 212 customers who set foot in its brand-new NYC shop. That's not all, though; the shop will also be offering an entire year's worth of free pizza to the first 22 people who agree to get a tattoo—like, a real one—of the &pizza logo. 

The catch? Well, the tattoo is probably the biggest catch. No argument there. But New Yorkers who are interested in free slices from &pizza, free or not, will have to get used to a new style of pizzeria: one in which long, oval-shaped pies are ordered and created in an assembly line, much in the same way that sandwiches are thrown together at Subway, or burritos doled out at Chipotle. At &pizza, you select your (unlimited!) toppings from a wide-ranging selection that includes things like mushroom truffle and fig balsamic. There are also a few signature pies you can choose from, if you don't feel like building your own from the bottom up.

RELATED: Best Pizza Places in the U.S.

Then, your pizza gets tossed onto a conveyor belt for 90 seconds (and presumably travels into an oven) before it's ready to be eaten. It's $11 per pizza, which is about the same as a toppings-packed salad at Sweetgreen (sans chicken or salmon). 

That's almost fancy enough to warrant a tattoo. Almost. Believe it or not, many of the chain's employees have ampersand tattoos themselves. If you're brave enough to join their club, at least you won't have to worry about transportation; you'll be driven from the restaurant to New York's First Class Tattoos.

Is it worth it? We're honestly not sure. With unlimited toppings and a free ride to the tattoo parlor, we have a feeling there'll be a surprising number of New Yorkers who really do sign up for this sweet deal. Check the brand's website for updates on its opening.