The New Noma Sold Out Before It Even Opened
It took less than a day for Noma's new incarnation to become as impossible to get into as when it was open.
If you didn't know that reservations for René Redzepi’s soon-to-reopen Noma just went on sale, then you aren't going to be able to get one for quite awhile. The hotly anticipated Copenhagen restaurant made reservations from February through April of 2018 available yesterday via Tock, and in less than 24 hours, sold out every single one.
Each reservation is pre-paid, and costs DKK 2,250 (about $366) per person, but cost clearly didn't get in the way for those ready for Noma, which took first place on The World's 50 Best Restaurants list in 2010, 2011 and 2014. But after years of running the influential restaurant, Redzepi closed it down back in February in order to move to a new location, where a reopened Noma would feature a reimagined concept, with a menu revolving around three annual seasons.
"Our opening menu will celebrate Scandinavian seafood," says a posting on Noma's official site, "which is at its absolute best during the cold, winter months." It also says that the dining experience will last between two and three hours, and though a juice or wine pairing is not included on the menu, it will be available on the day.
In addition, there's a preview of menus to follow. From early summer to early fall, "Vegetable season" will make full use of the new Noma's urban garden, and, says the characteristically Noma post, "our foragers will also be working overtime to maximize the time of the year when the plant kingdom reigns supreme." Then from early fall to January, it's "Game and forest season," in which Noma will "pay homage to the animals and things that grow from the forest: berries, mushrooms, nuts, and wild plants, along with the bounty of the harvest season."
If either of those sound good to you, just make sure you're ready to jump on it soon as the next round of reservations is announced. But wait! If you're a student you just might still have a chance of being chosen to win a full Noma experience at less than half the normal price.