Peeps go to breakfast, churro-flavored eggs, and more.


Watch out, chocolate bunnies—while we’re still a few weeks out from Easter, that hasn’t stopped candy companies from cranking out plenty of new treats for the holiday. We’re talking new M&M’s, churro-flavored eggs from Russell Stover (more on that in a minute), and a slew of Peeps you’ll want to include in your Easter basket. Marshmallow was definitely a prevailing theme this year (in competition with Peeps, perhaps?), as were some truly unique flavor combinations—see the full candy roundup below, and keep checking back as we add more in the weeks leading up to Easter.


According to Insider, white chocolate marshmallow M&M’s have hit Target this Easter season, which apparently taste more like white chocolate than marshmallow, and come in three colors: white, blue, and a beige-y color. And while not an Easter-specific product, hazelnut spread M&M's will also debut this April, in case you want to add to your spread.

Russell Stover

If you’re into cinnamon and sugar, look no further than Russell Stover’s new churro marshmallow eggs, which are exactly what they sound like—churro-flavored marshmallow eggs, wrapped in a candy shell. The Daily Meal reports that the churro egg is starting to appear in local stores.


New Peeps Products.
Credit: Courtesy of Just Born.

This is a busy year for Peeps, and fans will find several new flavors (and candies!) this spring. Nationally, there are three additions to the Peeps marshmallow family—pancakes & syrup, cotton candy, and orange sherbet flavored Peeps Delights dipped in crème-flavored fudge (so basically, Creamsicle).

Credit: Courtesy of Peeps.

There are also four new Peeps exclusively launching at select stores, including root beer float marshmallow chicks at Kroger, and Peeps Filled Delights in a chocolate caramel swirl flavor. Plus, Peeps jelly beans and milk chocolate bunnies will also be a thing—so you have Peeps to thank when you’re filling up Easter baskets.


If you've ever wondered how carrot cake and chocolate would go together, you’re in luck—Dove White Chocolate Carrot Cake Promises have launched exclusively at Target, first spotted by @candyhunting on Instagram. The label says that they come with graham-flavored crisps—and, considering how much bunnies supposedly love carrots, it’s a fun way to get into the holiday spirit.


Earlier this year, Cadbury announced its new "Shimmer Mini Eggs," which are milk chocolate eggs coated in a sparkling, pastel candy shell. They'll make a pretty addition to your Easter candy haul, and they're tasty too—we got to try them out and gave them a thumbs-up.


Reese's Pieces Eggs
Credit: Courtesy of Hershey.

The much-beloved Reese's Peanut Butter Creme Eggs are getting an upgrade this year, with the addition of Reese's Pieces stuffed inside—a holiday riff on stuffed Reese's Peanut Butter Cups. Limited-edition Reese's Lovers cups (for peanut butter and chocolate fans) also launch this April, so stock up before they're gone.

Sour Patch Kids

First they're sour, then they're...marshmallows? This Easter season, Walmart will exclusively carry new Sour Patch Kids Marshmallows, which come in four different flavors: redberry, lime, blue raspberry, and orange.


Brach's Purple Rain
Credit: Courtesy of Ferrara Candy Company.

These tiny "Purple Rain" jelly bird eggs (perhaps a nod to Prince?) come in four flavors: berry, blueberry, blue raspberry, and grape. According to the site, you can buy them in 3 ounce or 11 ounce bags.


Credit: Courtesy of Ferrara Candy Company.

Looking for a twist on traditional jellybeans? SweeTARTS just released a new bag of sour ones—pucker up.

Sour Punch

Sour Punch
Credit: Courtesy of Sour Punch.

Sour Punch's 2019 Easter launch is "Chicks & Bunnies"—animal-shaped sweet and sour gummies, which come in lemon and watermelon flavors.


You'll find Easter-egg shaped Oreos (filled with purple creme) on the shelves this spring.

Dylan's Candy Bar

This one's for you, chocolate-marshmallow fans—Dylan's new "Fluffy Bunny Bar" has pastel blue marshmallow fluff on the inside, according to People.


Credit: Courtesy of Nerds.

Forget the tiny boxes of Nerds you once knew—this April, the company will launch "Sour Big Chewy Nerds," which have a chewy center and a sweet, crunchy Nerds candy shell, according to a statement. The bag includes several flavors: Brainiac Blue Raspberry, Streaming Strawberry Lemonade, Wiki Watermelon, and Blood Orange Byte. Although not directly Easter-related, they're kind of egg-shaped, right?

This list will be updated as more information becomes available.