I'd buy Country Life butter—for no other reason than because I can't imagine a bigger disconnect between product and spokesperson. In this spot on British TV , John Lydon, a.k.a. Johnny Rotten of the Sex Pistols, is seen in a stuffy private-club reading room, at a cricket match, driving through the countryside in a vintage Bentley and on a country estate running from cows. All silly, indeed, but the biggest disconnect is the twee suburban kitchen where he breakfasts on tea and toast in a boring plaid bathrobe. (Probably not that far from the truth.)

There are more widely available (and less hawked by notorious D-list celebs) butters, like Meyenberg (pale white) goat-milk butter, which is so delightfully goaty that I find it irresistible. Organic Valley cultured unsalted butter is another one of my favorites, with a slightly tangy flavor and lovely yellow hue. Both are great with steamed fish, which allows the sweetness and silkiness to come through.