By Aly Walansky
Updated May 26, 2016
Credit: © Michael Orso/Getty Images

The Original Nathan’s Famous in Coney Island is an American institution, and it is no surprise they are marking Memorial Day weekend – and their 100th birthday – in a very big way.

This Saturday, May 28, the Nathan’s location on the corner of Surf and Stillwell Avenue – the original location of the chain – will celebrate their birthday by offering hot dogs for 5 cents during lunch hours, from 11 a.m. to 2 p.m.

This celebration is more than a sale, it’s also a retrospective: Nathan’s founder Nathan Handwerker sold his hot dogs for 5 cents each when he opened the original hot dog stand on that corner 100 years ago.

Nathan’s history is one of cut throat business skill, too. Handwerker was a Polish immigrant who worked as a hot dog delivery guy for legendary entrepreneur Charles Feltman – the man who invited the hot dog in the 19th century. According to Brooklyn Paper, Handwerker broke out on his own when he opened up a stand across the street from his boss, and sold his hot dogs for half the price, thereby putting the hot dog founder himself out of business.

There are hundreds of Nathan’s locations around the country now, but only this one will be offering 5 Cent Hot Dog Day this weekend.