News The 30 Most Popular Cereals in America, According to Google We're not going to lie; we're a bit surprised by the number one cereal. By Maria Yagoda Maria Yagoda Instagram Twitter Maria Yagoda is a senior editor at Food & Wine, where she has worked for five years, specializing in restaurant and travel coverage. Food & Wine's Editorial Guidelines Updated on March 28, 2023 Share Tweet Pin Email Photo: © Getty Images/iStockphoto Eating a big bowl of cereal is one of the great American pastimes. While cereal preference is quite personal (there's a world of difference between Peanut Butter Puffins and Lucky Charms, for example), there are some cereal brands that have captivated Americans for generations. Google pulled data on cereal searches over the past 20 years and shared the results with Food & Wine. The most popular cereal since 2004 is ... Rice Krispies. Coming in at second is Cheerios, and in third place is Chex. After these top three, the list gets a lot sweeter, with more childhood favorites like Lucky Charms, Cinnamon Toast Crunch, and Fruit Loops making the top ten. Celebrate Disney's 100th Anniversary With These 2 New Cereals Google also provided Food & Wine with data on the most popular cereals by state, and the results are somewhat shocking: Rice Krispies was the most-searched cereal in every single state. Every single state! We have to assume Rice Krispies got its edge from people looking for Rice Krispies treat recipes, because we can't imagine that many people love a plain bowl of Rice Krispies, but maybe we're wrong. Regardless, we'll give credit where credit is due, and Rice Krispies is the clear winner. We're also feeling quite shocked that Peanut Butter Puffins are nowhere to be found on this list. But alas. Birdseed Rice Crispy Treats Below, find the full list of the 30 most popular cereals since 2004, according to Google searches. 1. Rice Krispies 2. Cheerios 3. Chex 4. Special K 5. Lucky Charms 6. Cinnamon Toast Crunch 7. Kellogg's Froot Loops 8. Cap'n Crunch 9. Frosted Flakes 10. Honey Nut Cheerios 11. Trix 12. Post Grape-Nut Flakes 13. Cocoa Puffs 14. Honey Smacks 15. Corn Pops 16. Cookie Crisp 17. All-Bran 18. Honeycomb 19. Crispix 20. Cocoa Krispies 21. French Toast Crunch 22. Oreo O's 23. Waffle Crisp 24. Krave 25. Honey Ohs! 26. Kaboom 27. Kellogg's Apple Jacks 28. Post Raisin Bran Cereal 29. Cocoa Pebbles 30. Count Chocula If you'd like to get cooking with cereal, we have some great ideas, from chocolate-covered corn flakes to spiced candy corn crispies. If you're more of a hot cereal kind of person, we have you covered, too. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit