Orange Hi-C Is Coming Back to McDonald's After a 4-Year Absence
The burger chain had dumped their orange drink in 2017 after 62 years on the menu.
As a kid going to McDonald's, sure, I liked the fries and burgers, but what I really, really loved was the orange drink. The non-carbonated sugar water seemed to pair perfectly with any meal, and I couldn't get enough of that tangy stuff. As an adult, I don't go to McDonald's as often as I used to, but if I had been a bit more attentive over the past four years, I probably would have been appalled: MickeyD's axed the Hi-C-branded beverage in 2017.
It turns out I'm not the only one who was a fan: The drink first came to McDonald's menus in 1955—and though the name had changed over the years from Hi-C Orange to Hi-C Orange Lavaburst, customers remained attached even after it left. A Change.org petition was launched and social media complaints obviously ensued. But now, the four-year Hi-C Orange "blip" is about to come to an end. McDonald's has announced the "fan-favorite" drink will be returning as "regular soft drink option" nationwide by this summer.
"Hi-C Orange Lavaburst will begin rolling out in select locations this month and will be in participating restaurants across the country by June, so fans can kickstart summer with this refreshing favorite," McDonald's wrote. "Until then, customers can input their zip code into our Hi-C Orange tracker—which will be updated on a weekly basis starting Monday—to find the closest McDonald's already offering the delicious orange drink."
Still, none of this answers the question of why Hi-C Orange was axed after over 60 years on the menu to begin with. So I went to the source. "In the summer of 2017, we replaced Hi-C Orange Lavaburst as we launched the rotational flavor MIX by Sprite Tropic Berry," McDonald's told me.
Strange… I didn't realize you could be arch-enemies with a soft drink. But though Sprite won the battle, it's good to see Hi-C winning the war. Frankly, both brands are owned by Coca-Cola so what's it really matter to them anyway?