J Balvin Gets the Next Signature McDonald’s Meal After Travis Scott’s Success
Another month, another celebrity-endorsed meal as McDonald’s looks to keep the popular name-dropping promotion running.
Last month, McDonald’s had a huge hit with an old concept: The chain began selling a Travis Scott signature meal featuring the rapper’s favorite items—billed as the first time MickeyD’s had named a meal after a celebrity since the McJordan Meal nearly 30 years ago—and Scott fans scooped them up in such abundance locations were reportedly running out of ingredients. Now, McDonald’s is hoping to keep the musical vibes rolling, offering up a new month-long signature meal with another massive recording artist: J Balvin.
“As a longtime McDonald’s fan, I am excited to join the short list of global icons who have had a meal named in their honor,” the Colombian singer said in the announcement. “I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”
Balvin’s selection at the Golden Arches is slightly more straightforward than Scott’s: The J Balvin Meal is simply a Big Mac, medium fries with ketchup, and an Oreo McFlurry. But the gist of the deal—which will last until November 1—is that if you buy the first two items, you get the McFlurry for free. Talk about the celebrity treatment!
“From topping charts around the world to landing countless award nominations, J Balvin is a trailblazing international icon,” McDonald’s U.S. Chief Marketing Officer Morgan Flatley stated. “He’s always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the U.S.”
And McDonald’s says that’s not all they’re bringing: During the promotion, restaurant staff will also be sporting t-shirts designed by Balvin. Plus, both parties suggest that we should “stay tuned for more” in the coming weeks. Maybe another musical artist will get a “feat.” appearance on this meal?
Speaking of which, funnily enough, after billing the Scott collab as a “first” in three decades, the chain writes that Balvin’s meal “is only the second time a celebrity’s name has been featured on the McDonald’s menu since 1992.” Asked if these signature meals are set to become a monthly tradition, a McDonald’s spokesperson wouldn’t officially say—though they didn’t deny it either. So if Balvin’s meal proves as popular as Scott’s, don’t be surprised if McDonald’s starts working its way through the entire Billboard charts.