BTS Is Getting a Signature McDonald's Meal
Pop music trends may change over time, but making tons of money never seems to go out of style—and recently, these two worlds have been colliding to the tune of big-time McDonald's partnerships. Back in September, Travis Scott showed just how popular collaborating with McDonald's could be, launching the burger giant's first celebrity-named meal since Michael Jordan back in 1992 and making a small fortune for both himself and McDonald's in the process. Looking to jump on that special sauce train, J Balvin was the next music star to get a signature MickeyD's meal in October.
But today, McDonald's has announced what may be their biggest musical coup yet: a collaborative meal with the biggest pop group in the world, BTS.
Launching on May 26 in the U.S.—and then subsequently going on "tour" in 48 other countries across six continents—the BTS Meal has a straightforward start with a 10-piece Chicken McNuggets, medium fries, and a medium Coke before landing BTS's big twist: Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald's South Korea which will be available in America "for the first time ever." (You can already feel the Szechuan Sauce-level excitement.)
McDonald's says the meal will be available at participating locations nationwide until June 20. Meanwhile, it will continue roll out to other countries, finishing in Indonesia on June 25, which will be the last nation to get its hands on these special dipping sauces (but also means that if you can't get enough of the sauces, you'll still have a chance to catch a flight). McDonald's says this is the first time one of these so-called "Famous Orders" will be sold beyond American shores.
"BTS truly lights up the world stage, uniting people across the globe through their music," Morgan Flatley, chief marketing officer for McDonald's USA, said. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can—through our delicious food—when we introduce the BTS signature order on our menu next month."
As for BTS, none of the seven members chimed in on the official announcement (seriously, all seven were too busy?!); however, their record label, the aptly named BigHit Music, did explain, "The band has great memories with McDonald's. We're excited about this collaboration and can't wait to share the BTS Meal with the world."
Finally, as they have in the past with these signature orders, McDonald's suggests that we should "keep an eye out on McDonald's social channels for regular updates on the collab, including even more surprises in the coming weeks!" It begs the question, if we don't get some sort of McNuggets-inspired choreography out of this, was it even really a collab at all?